No-Added Sugar
For those seeking chocolate that’s pure, intense, and entirely free from added sugar, our No-Added Sugar collection offers an uncompromising taste journey. Crafted from 100% cocoa, this range celebrates the true flavour of the bean - complex, rich, and shaped by the volcanic islands where it was grown. It’s chocolate, or as it should rightly be called, 100% cocoa, in its most elemental form, with nothing to mask its character. Just cocoa, craftsmanship, and the land it comes from.
Firetree's No-Added Sugar Collection
Chocolate with no added sugar shouldn’t mean compromising on taste. At Firetree, our 100% cocoa bars are crafted to celebrate the pure flavour of the bean, with no added sugars, no substitutes, and nothing to hide its natural character.
Each bar is made from single-estate cocoa, grown on remote volcanic islands where the nutrient-rich soil brings out a remarkable depth of flavour — bold, smooth, and long on the palate. It’s cocoa in its purest form: ideal for those reducing sugar, embracing a plant-based lifestyle, or simply seeking a more refined kind of indulgence.
And because it’s Firetree, you can expect more than purity. You can expect craftsmanship, origin, and flavour that lingers.
Questions We're often asked about No-Added Sugar chocolate
The richness comes from the bean — not from sugar.
At Firetree, we work exclusively with single-estate cocoa grown on remote volcanic islands. These nutrient-rich soils create cocoa beans with exceptional depth and character, allowing us to craft "chocolate" that’s 100% cocoa and naturally full-flavoured.
There’s no need for added sugar or sweeteners. The careful roasting and slow conching of each origin brings out layers of flavour — from roasted nuts to red berries — and a smooth, lingering finish. It's intense, yes, but never harsh or bitter.
Whether you’re reducing sugar, following a plant-based lifestyle, or simply curious about cocoa in its purest form, our no-added-sugar range offers complexity, balance, and pleasure — without compromise.
Just one: cocoa.
Our no-added-sugar range is made from 100% single-estate cocoa, with no added sugars, no sweeteners, and no masking ingredients. We rely on the natural flavour profile of the bean, shaped by its island origin and brought to life through careful roasting and conching.
For most of our 100% cocoa bars, thins, hot cocoa, and couverture, we use beans from Guadalcanal in the Solomon Islands, known for their surprising depth and natural hint of sweetness — with notes of sticky dates, mellow black tea, and ripe red fruit.
In our 70g no-added-sugar bar range, you’ll also find cocoa from Malekula Island in Vanuatu, which offers a different expression altogether — rich red fruits, toasted nuts, and a warm, layered finish.
With Firetree, one ingredient is all it takes — when that ingredient is exceptional.
Firetree’s no-added-sugar range is made with 100% cocoa and contains no added sugars or sweeteners, making it a considered choice for those looking to reduce sugar in their diet.
While many people managing diabetes or following low-sugar lifestyles choose 100% cocoa products, our "chocolate" isn’t positioned as a medical food — so we always recommend checking with a healthcare professional if you have specific dietary requirements.
What we can promise is pure, flavour-rich cocoa crafted from a single, exceptional ingredient. It’s a thoughtful option for those seeking indulgence with integrity.
Not with Firetree.
While 100% cocoa has a reputation for being bitter, that’s often due to poor-quality beans or rushed processing. At Firetree, we take a different approach — starting with exceptional single-estate cocoa and treating it with care and time at every stage of the bean-to-bar process.
The result is cocoa that’s bold, rich, and full of character — with taste notes that range from red fruits and dates to black tea and roasted nuts, depending on the island origin. It's intense, yes — but also balanced, smooth, and surprisingly moreish.
If you’ve been hesitant to try 100%, Firetree is the place to start.
More and more people are seeking purity, flavour, and transparency in what they eat — and 100% cocoa delivers on all three.
With no added sugar, no sweeteners, and no masking ingredients, it offers a way to experience cocoa in its truest form. For some, it's about the healthiness of reducing sugar or embracing a simpler ingredient list. For others, it's about discovering a depth of flavour they never expected.
At Firetree, we’ve seen this shift first-hand. Our volcanic island cocoa naturally brings complexity, balance and a touch of sweetness — proving that 100% cocoa can be intense, but still deeply enjoyable.
If you’ve never tried 100% cocoa before, Firetree is a great place to begin.
Unlike some sugar-free options, ours is crafted to bring out the natural complexity of the cocoa bean — not mask it. That means a smoother texture, balanced taste notes, and a long, clean finish.
We recommend starting with our Guadalcanal 100% bar — its hints of red fruit and mellow black tea make it a gentle introduction to pure cocoa. If you enjoy a brighter taste profile, the Malekula Island 100% bar offers notes of roasted nuts and baked cherries.
Whichever you choose, you’ll discover that 100% cocoa can be bold and satisfying — without bitterness, and without compromise.
Yes — Firetree’s 100% cocoa is naturally vegan.
Because it contains no added ingredients, sweeteners, dairy, or emulsifiers, it’s a pure expression of the cocoa bean. Whether you're following a plant-based lifestyle or simply looking for something honest and flavour-rich, our no-added-sugar range is a perfect fit.
Absolutely. Our 100% cocoa is available in bars, thins, and professional-grade couverture, making it ideal for baking, desserts, or even savoury dishes.
Because it contains no added sugar, it gives you complete control over sweetness and works beautifully in recipes that call for intense, flavourful cocoa. From ganache to chilli mole, it’s a versatile ingredient that brings depth to whatever you’re creating.