What is 100% cocoa chocolate?
100% cocoa chocolate is chocolate made from pure cocoa mass alone - nothing added, nothing taken away. It is made entirely from cocoa mass, with no added sugar or ingredients.
It allows the pure flavour of the cocoa bean to speak clearly, especially when that cocoa is grown in extraordinary places. Firetree’s cocoa is grown on remote islands, in ancient nutrient-rich volcanic soil, where unique growing conditions give each bar a distinctive voice. Without sugar, 100% cocoa chocolate reveals the true character of the cocoa itself. Every fluctuation in flavour comes directly from the origin.
Is 100% cocoa really chocolate?
Strictly speaking, 100% cocoa isn't chocolate. Dark chocolate combines cocoa with sugar to balance its natural bitterness. With nothing added, 100% cocoa is pure cocoa mass - known for its intense flavour and deep cocoa richness, it is not what most people would recognise as chocolate
What does 100% cocoa taste like?
Who would have thought no-added-sugar chocolate could taste so good?
We're renowned for our 100% cocoa bars, with some critics saying our Solomon Islands, Guadalcanal 100% cocoa bar is the only 100% they'll eat:
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“I hate 100% cocoa, unless it’s from Firetree.”
~ Annalisa Barbieri, The Observer’s Chocolate Correspondent ~
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Is 100% cocoa good for you?
With no added sugar, 100% cocoa bars contain the maximum possible cocoa solids, which are rich in flavonoids. These natural plant compounds have been linked to various health benefits including supporting heart and gut health. You can read more about these in our blog The health benefits of dark chocolate
Who is 100% dark chocolate for?
100% cocoa dark chocolate is best suited for those who enjoy the intense, unsweetened natural flavour of cocoa or those looking to improve health and wellness by reducing sugar intake. As a form of unsweetened chocolate made only from cocoa solids, 100% is popular among chocolate enthusiasts as it offers a pure and uncompromised expression of cocoa terroir.
What makes our 100% cocoa bars so special?
Firetree’s collection is made up of twelve delightfully rich chocolate bars, and each bar has a unique flavour note profile and journey, with the 100% cocoa bars being no exception.
By treating these superior, single-estate cocoa beans in the same way as our other Firetree bars, the quality of the beans twinned with the expertise of the cocoa farmers and chocolate makers speak for themselves.
The long and slow whole-bean roasting process we use to make the chocolate, eliminates bitterness and brings out the best, pure cocoa flavour. Quite simply, our 100% bars melt in the mouth like the rest of our chocolate collection, with a delightfully smooth and creamy texture. They are Firetree best-sellers for a reason.
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“We’ve gone to great lengths to create 100% cocoa bars that satisfy both our health conscious and chocoholic consumers. When customers eat premium 100% cocoa, they consume less than they would a mass market product with sugar. A person could finish a mass market bar in a single sitting, but they are unlikely to do so with a super-premium dark chocolate because it tastes so much richer, therefore you are satisfied with less. Who’d have thought dairy free 100% cocoa bars could be so smooth and creamy? Firetree is exactly that!”
~ David Zulman, Co-Founder and Managing Director ~
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How to eat 100% cocoa
Incorporating 100% cocoa into your daily routine is a simple way to experience the purest expression of chocolate and its health benefits. The depth, intensity and complexity offer a truly refined tasting experience, shaped entirely by origin. Here are a few elegant ways to enjoy it:
Hot cocoa: Simply melt and blend with the hot milk of your choice or drink milk-free for a deliciously rich and layered alternative to espresso.
Elevate your breakfast: Add 100% cocoa flakes to warm porridge, allowing it to melt slowly into a silky, layered richness.
Culinary use: 100% cocoa adds depth and sophistication to your recipes. Its intensity enhances flavour while preserving a clean, uncompromised ingredient list.
For further inspiration, explore our recipe section and discover how, when approached with care, 100% cocoa becomes a tasting experience, revealing the subtleties of origin, craftsmanship, and time.
Explore Firetree’s super smooth 100% cocoa creations…
Our 100% cocoa bar from the volcanic island of Guadalcanal in the Solomon Islands will transport you sunnier climes, no matter the weather.
The unique and complex flavours of rich cocoa and date inherent in this chocolate bar are teased out during the long, slow process of whole bean roasting to surprise and delight the most refined chocolate palates. This bar is the ideal starting point for anyone wishing to add the joy of chocolate into their life, minus the added sugar.
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“The best 100% dark chocolate I've tasted, not bitter at all and so smooth on the palate.”
~ Julie, Instagram ~
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As part of our collection crafted to explore new and exotic chocolate experiences, this limited edition 100% cocoa bar is made from some of the rarest cocoa beans originating from far-flung Malekula Island.
The end result is the perfect marriage of intense, rich cocoa and red fruits. The must-try next bar if you are already a fan of our 100% cocoa.
| “I discovered Firetree through your 100% and this one adds another great chocolate to my favourites list.” ~ E Batt, Tasting Event Attendee ~ |
Discover Firetree’s entire 100% cocoa collection
From 100% hot chocolate to curated selections and 100% couverture baking chocolate - each crafted to reveal the pure character of exceptional cocoa origins.
