National Chocolate Week is the perfect excuse to indulge, discover, and share truly exceptional chocolate. This year, from 16th to 22nd October, we invite you take the opportunity to go beyond the ordinary and experience the deep, rich flavours of volcanic single-estate cocoa.
Here are a few ways to explore our craft chocolate during National Chocolate Week (or anytime for that matter!):
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Taste the origins: From the citrus brightness of our Philippines 73% to the rich, date-like depth of our Solomon Islands 100%, each chocolate in our collection is a journey to a different island. And much like the grapes in wine making, each of these origins, its nutrient-rich volcanic soil and surrounding flora, shapes the flavour notes of the cocoa. This is the perfect time to find your favourite.
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Pair and share: Chocolate comes alive when paired with wine, whisky, or even your favourite coffee. Try creating your own tasting evening at home. There are no rules to the perfect pairing although we recommend tasting the chocolate first and then trying it together with your chosen sip. You'll know instantly whether you've found the idea partnership.
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Bake with brilliance: For those who love to create, our Easy Melt couverture pieces bring Firetree’s flavour into everything from a delicate mousse to a decadent cake, and for the budding or professional chocolatier, what better time to try something new in the kitchen?
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Gift the extraordinary: Share the celebration with a beautifully presented Firetree Chocolate gift box - a stylish way to introduce someone you love to the world of craft chocolate.
But National Chocolate Week isn’t only about tasting and gifting, it’s also a chance to celebrate the people behind every bar. Our chocolate begins with dedicated, expert farmers who cultivate cocoa on small, single estates across remote volcanic islands. Their skill, patience, and deep knowledge of the land are what give Firetree chocolate its distinctive flavour. By working directly with these farmers and paying a premium for their harvest, we help to ensure that their craft is recognised and sustained for the future.
This National Chocolate Week, discover how different chocolate can be when it begins with rare volcanic cocoa, nurtured by expert farmers, and crafted with care from bean to bar.
Not sure where to start? Our curated bundles will help you explore our cocoa origins and their distinctive, complex, layered taste notes.
