We've launched seven of our award-winning, single-estate chocolate products into selected Tesco Extra stores - which means our craft, bean-to-bar chocolate is now more accessible than ever.
We chose four of our favourite 70g chocolate bars to fly the flag for our brand and our amazing cocoa origins that take you on a journey into the distinctly complex and layered taste profiles of our rich, volcanic chocolate:
- Solomon Islands, Guadalcanal Island 40% Milk Chocolate 70g
- Vanuatu, Malekula Island 72% Dark Chocolate 70g
- Philippines, Mindanao Island 73% Dark Chocolate 70g
- Madagascar, Sambirano Valley 84% 70g
If you're already a connoisseur of craft chocolate, you won't be surprised to hear that, according to Cognitive Market Research, the global market for bean-to-bar chocolate is set to grow by nearly 13% to 2031 and we're leading the drive to encourage chocolate lovers everywhere to try craft chocolate for themselves.
Once you've tasted the difference in our single-estate chocolate, you'll know there's no going back and you'll want to pass the gift on to other chocolate lovers in your life. That's why we've selected three of our gift lines to be available in certain Tesco Extra stores:
- Solomon Islands, Guadalcanal 40% Milk Chocolate Thins
- Philippines, Mindanao Island 73% Dark Chocolate Thins
- Single-Estate Chocolate Tasting Experience – a selection of 7 tasting bars that journey through each of Firetree’s cocoa origins
Firetree Chocolate Co-Founder and Managing Director, David Zulman says “Launching into Tesco marks a real milestone for our craft business. Single-estate, bean-to-bar chocolate with exquisite taste takes a village to make and we couldn’t do it without the help and support of our farmers who grow exceptional cocoa in harmony with nature, and the skill and expertise of our own team. And now, a wider audience can discover for themselves just how the finest bean-to-bar chocolate really does elevate the eating experience.”
